Rolex Datejust 31

Rolex Datejust 31  278240

A refined and feminine take on a Rolex classic, the Datejust 31 ref. 278240 features an elegant pink sunray dial enhanced by applied Roman numerals, offering a soft yet distinctive aesthetic. Crafted from corrosion-resistant Oystersteel, the 31mm case is paired with the iconic Jubilee bracelet for exceptional comfort and a more dress-focused look. The smooth domed bezel keeps the design clean and understated, while the date display at 3 o’clock with Cyclops lens ensures everyday practicality. Powered by Rolex’s precision automatic movement and water-resistant to 100 metres, this timepiece combines timeless style with reliable performance.