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From an investment perspective, there are few luxury brands that can compete with Rolex. This isn’t just so among watchmakers but all classes of luxury goods. Therefore, purchasing a Rolex of any sort is often the best thing you can do if you are looking for a steady increase in value. Of course, all markets – including the pre-owned luxury watch markets – are liable to trends and changes in fashion. Both of these things can affect collectability and, therefore, valuations.

In the end, we tend to recommend that investors choose watches that they will enjoy owning even if they never intend to wear their chronometers. This way, you won’t be disappointed even if you don’t see rapid growth in asking prices. That being said, there are some Rolex ranges that seem to be on more of a recent upward trend than others, making them particularly suited to investors. Here are some of our top picks for 2023

Explorer II

The Explorer II is one of Rolex’s most distinctive timepieces. Models like the ever-popular 16570 reference have been gaining value steadily since the back end of 2018. What’s more, this trend doesn’t look like it is going to come to an end any time soon. This particular model was discontinued in 2011 meaning that it has an increasing scarcity value. However, the newer 216570 reference has performed almost as well outstripping inflation significantly over the course of the last decade.

GMT-Master II

The asking prices for Rolex’s GMT-Master II saw a significant upward turn in 2000. After plateauing somewhat from 2001 to about 2008, they started to go up again rather dramatically. Over the last ten years, owners of GMT-Master IIs can have expected their watches to go up in value by at least 6 per cent annually. Of particular note is the 16710 reference which went out of production in 2007. It was the last GMT-Master II to feature an aluminium bezel because Rolex switched to steel ones at this time.


Over the course of the last ten years, Submariners have grown in value by around 6 per cent annually. In the last five years, their typical growth has been higher so this is a range of Rolexes that is on the rise in terms of collectability. One of the keys to the success of the Submariner range in the pre-owned market is that it is typically more affordable than other models, something that means more buyers are likely to be interested, thereby pushing asking prices up.


Finally, the DateJust is a great option if you’d like a ‘his and hers’ investment. Available in a range of attractive finishes, DateJust models have been steady performers for many years. Since 2019, however, they’ve grown in value at a noticeably higher rate, something that we think means that they’re a good choice for investors at the moment. Those with a 36mm case tend to be the most sought-after but all DateJusts have a great potential for further valuation growth.